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The TradeKing Blog
Last Published: 3/9/2008 3:10:22 AM
The urban hip-hop crowd creates a new "hemline theory"
Posted by:
Dominic Basulto on
August 23, 2006 at
6:32AM EST
As Barry Ritholtz of The Big Picture blog reminded us back in April, the "hemline theory" has been trotted out by financial analysts for the past 75 years or so as an indicator of where the economy is headed. The fact that the "hemline theory" has been around this long means that it's been pretty
accurate: "In the '20s and '60s, hemlines were at a high and so was the stock
market. And in the '30s and '40s, the stock market was so low that women were
almost tripping on their skirts. The hemline theory was also on the ball in
1987. Miniskirts were all the rage, and the stock market was at a matching high.
But then the market quickly crashed in October, right when designers such as
Bill Blass decided that miniskirts looked ridiculous. Hemlines dropped and so
did the market."
Well, now comes news that urban hip-hop mogul Jay-Z (you might know him as the guy who hangs with the beautiful Beyonce) is launching a new men's line
(Rocawear Custom Fit) this fall, complete with form-fitting jackets,
custom slim fit trousers that are narrower in the legs and knees, logos
that are smaller and more discreet, and jeans that don't sag so low that
your underwear is exposed. As Jay-Z explains,
"Once I hit 30, I can't wear jeans showing my underpants anymore."
Could this be the start of a new urban hiphop "hemline theory"? Baggy
trousers & exposed underwear = bullish expectations; slim fit
trousers & no exposed underwear = bearish expectations. Anyway, it
may sound trivial, but the Wall Street Journal devoted a full five
columns of ink to the story, complete with an extensive graphic
representation of "The Elements of Rocawear's Custom Fit."
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